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Privacy Policy

Last updated: June 2026

We value your privacy very highly. Please read this Privacy Policy carefully before using the studio.dantianhealth.com.au website (the “Website”) operated by Dantian Health, a sole trader formed in Australia with Australian Business Number 32038922558, trading as Dantian Digital Studio (“us”, “we”, “our”), as this Privacy Policy contains important information regarding your privacy and how we may use the information we collect about you.

We are bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Your access to or use of the Website is conditional upon your acceptance of and compliance with this Privacy Policy. By accessing or using the Website, you agree to be bound by this Privacy Policy.

What information we collect and store

We collect and store the following categories of personal information:

Identifying information

  • Name — collected when you place an order or submit an enquiry form.
  • Email address — collected at purchase, account creation, and contact form submission.
  • Billing address — collected at purchase for financial record-keeping purposes.
  • IP address — collected automatically via server logs and first-party analytics.
  • Device and online identifiers — collected via first-party analytics (see Analytics section below).

We collect name, email, and billing address directly from you. IP address and device/online identifiers are collected automatically when you browse the Website. We do not collect postal shipping addresses (no physical goods are sold), phone numbers (our contact form does not request them), or payment card details (these are processed directly by our payment processor and never stored on our servers).

Commercial information

  • Products purchased or considered — recorded in our e-commerce system when you browse, add to cart, or complete a purchase.
  • Purchase history — order records including product, price, date, and licence tier.
  • Licence activation data — the domain name(s) associated with your licence key, to enforce per-site limits.

Internet and electronic activity

  • Website interaction data — pages visited, time on page, referral source — collected by our first-party analytics tool (Independent Analytics). This tool does not use cross-site tracking or third-party cookies.

We are not required to collect this information by law, court order, or tribunal order. We do not combine or link personal information in ways that are not disclosed in this Policy.

How we collect it

We collect information directly from you when you:

  • Place an order through our website (via FluentCart, our self-hosted e-commerce system)
  • Submit a contact or pre-sales enquiry form
  • Create or access your account
  • Activate a Pro licence from within your WordPress dashboard
  • Submit a support request (via Fluent Support, our self-hosted support system)

We collect IP address, device identifier, and browsing data automatically when you visit the Website. See the Analytics and Cookies sections below.

Why we collect and use it

We use your personal information to:

  • Process and fulfil orders and deliver licence keys
  • Send order confirmations, receipts, and annual renewal reminders
  • Verify licence entitlement when your WordPress site checks for plugin updates
  • Respond to support and pre-sales enquiries
  • Analyse website usage to improve our products and Website (see Analytics)
  • Comply with our legal obligations, including Australian tax record-keeping requirements
  • Enforce our Terms of Service
  • Resolve disputes and detect or prevent fraud

We use the information we collect for direct marketing purposes — specifically, to send you product update announcements and renewal reminders by email. Please see the “Your rights” section below for how to opt out.

We do not use your information for behavioural advertising, profiling for third-party purposes, or sale to any third party.

With whom we share your personal information

We share personal information only where necessary to operate the Website and fulfil orders:

  • Paddle — our payment processor and Merchant of Record. Paddle collects and processes payment details directly. We receive only a transaction reference; we never store card numbers, CVV, or expiration dates.
  • Hosting provider — has access to server infrastructure and logs in the course of normal hosting operations.
  • Concord.tech — our consent management platform, used to manage cookie preferences and handle privacy requests (data processed on our server).
  • Government or law enforcement entities — where required by Australian law.

We do not sell, rent, or trade your personal information. Please note that third-party processors listed above will store personal information that has been provided to them, subject to their own privacy policies.

How we protect your personal information

We have implemented the following measures to protect and safeguard your personal information:

  • Limiting the amount of personal information we collect to what is strictly necessary
  • Using SSL/TLS encryption when receiving or sending personal information
  • Storing all data on servers located in Australia
  • Restricting admin access to the WordPress installation to authorised individuals only
  • Destroying or deleting personal information once we no longer need it
  • Maintaining up-to-date software and security patches

No method of transmission over the internet is 100% secure. While we take reasonable precautions, we cannot guarantee absolute security.

Sale of your information

We do not sell your personal information.

Analytics programs

This Website uses Independent Analytics (a self-hosted, first-party analytics tool) to collect information about how visitors use the Website. Independent Analytics does not use third-party cookies, does not track you across other websites, and does not share data with third parties. Data is stored on our server in Australia.

You can opt out of analytics tracking at any time using our cookie consent tool (powered by Concord.tech), accessible via the privacy icon in the Website footer.

Cookies

A cookie is a small piece of data sent from a website and stored on your device by your browser. Please visit our Cookie Policy to learn more about what cookies we collect, why we collect them, and how to change your cookie settings. You can manage your cookie preferences at any time using the consent tool accessible from the Website footer.

Children’s privacy

This Website is intended for use by adults and does not offer services to children. Should a child whom we know to be under 18 send personal information to us, we will use that information only to inform them that they cannot use this Website.

Information retention

We retain personal information for the following periods:

  • Order and billing records — 7 years, to meet Australian taxation obligations under the Income Tax Assessment Act 1997 (Cth).
  • Licence activation records — for the duration of an active licence plus 12 months.
  • Contact form submissions — 2 years, then deleted.
  • Support tickets — 2 years after ticket closure, then deleted.
  • Marketing opt-in records — retained until you unsubscribe.
  • Server and analytics logs — 12 months on a rolling basis.

When retention periods expire, personal information is permanently deleted or irreversibly de-identified.

Direct marketing

We use the email address you provide when placing an order to send renewal reminders and product update announcements. You may opt out at any time by clicking the unsubscribe link in any marketing email or by contacting us at the address below. Transactional emails (order confirmations, licence delivery, support responses) are not marketing and cannot be opted out of while your account remains active.

Your rights

Depending on where you reside, you may have the following rights with regard to your personal information:

Residents of Australia

  • The right to access the personal information we hold about you.
  • The right to request that we correct inaccurate or out-of-date information.
  • The right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
  • The right to opt out of direct marketing.
  • The right to not identify yourself (or to use a pseudonym) in certain circumstances.

Residents of the European Union, European Economic Area, and United Kingdom

  • The right to access the personal information we hold about you.
  • The right to receive your personal information in a portable, machine-readable format.
  • The right to request that we transmit your personal information to another provider, where technically feasible.
  • The right to request that we amend any information we hold about you.
  • The right to withdraw your consent to the processing of your personal information.
  • The right to request that we restrict the processing of your personal information.
  • The right to request deletion of some or all of the personal information we hold about you.
  • The right to lodge a complaint with a competent supervisory authority in your jurisdiction.
  • The right to opt out of profiling and automated decision-making.

Residents of Canada and Quebec

  • The right to access and correct your personal information.
  • The right to withdraw consent to processing.
  • The right to lodge a complaint with the Office of the Privacy Commissioner of Canada.
  • Residents of Quebec also have the right to opt out of tracking and automated decision-making.

Exercising your rights

You may exercise the rights specified above by submitting a request to:

Jason Chong
Owner
digital@dantianhealth.com.au
PO Box 121, Hurstbridge VIC 3099, Australia

We will need to verify your identity prior to processing your request. To verify your identity, please provide your name and the email address associated with your account. We will respond to most requests within 30 days of receipt. Some requests may take longer; we will notify you in writing if more time is required. We may deny a request if an exception under applicable law applies, and will provide reasons for any denial.

Complaints

You have the right to lodge a complaint regarding our collection, use, and sharing of your personal information. Any complaints must first be addressed to us in writing, as required by the Privacy Act 1988 (Cth) s 40(1A). We will respond to all complaints within 30 days.

Contact: Jason Chong — digital@dantianhealth.com.au — PO Box 121, Hurstbridge VIC 3099, Australia

If you are not satisfied with our response, you may then lodge a complaint with the Office of the Australian Information Commissioner (OAIC) by following the steps on the Lodge a Privacy Complaint page on the OAIC website.

Residents of the EU/UK may lodge a complaint with their local data protection authority. Residents of Canada may contact the Office of the Privacy Commissioner of Canada.

Accountability

The following person is accountable and responsible for our privacy practices and procedures:

Jason Chong
Owner
digital@dantianhealth.com.au
PO Box 121, Hurstbridge VIC 3099, Australia

Location of data processing

All data processing activities undertaken by us take place in Australia. Our server infrastructure is located in Australia. Personal data is not transferred offshore except as necessary for payment processing (Paddle) or as otherwise disclosed in this Policy.

Third-party websites

This Website may contain hyperlinks to websites operated by parties other than us (for example, WordPress.org, Paddle). We provide such hyperlinks for your reference only. We do not control such websites and are not responsible for their privacy practices. We encourage you to read their privacy policies. Our inclusion of hyperlinks does not imply endorsement.

Do Not Track

“Do Not Track” (DNT) is a preference you can set in your browser to inform websites that you do not want to be tracked. We do not currently alter our data collection practices in response to DNT signals. You can manage analytics tracking preferences via our Cookie Policy consent tool.

Questions

If you have any questions about this Privacy Policy, please contact us at digital@dantianhealth.com.au.

Changes to this Privacy Policy

We reserve the right to amend this Privacy Policy at any time. We will notify you of any material changes by posting the updated Policy to this Website and updating the “Last updated” date above. Continued use of the Website after changes are posted constitutes your acceptance of the updated Policy.

Applies to Dantian Health (ABN 32038922558), trading as Dantian Digital Studio.